How to Identify and Choose High-Demand Products to Successfully Sell on Amazon


When it comes to conquering the e-commerce world, there’s one undeniable giant that stands head and shoulders above the rest: Amazon. With its vast array of possibilities for effortless product selling, lucrative profits, and an expansive target market, choosing to sell on Amazon is a no-brainer for aspiring sellers. What sets Amazon apart is not just its unrivaled reach but also the unwavering trust buyers place in this online marketplace.

However, navigating the complexities of this fiercely competitive platform requires a keen understanding of which products to sell and how and when to sell them to strive for success.

In this article, we’ll dive deep into these crucial matters to provide you with the knowledge and strategies needed to thrive in the dynamic world of Amazon selling.

How to Find High-Demand Products


There are several proven ways to find out which products have a high demand on Amazon.

1. Best Sellers

Examining the Best Sellers section within the Amazon marketplace where you sell stands out as an exceedingly effective approach to discern the most successful items available. This area provides you with valuable information about the top 100 most popular products on Amazon in every niche. The rankings are based on the volume of the overall sales, so you have a great chance to examine each item thoroughly within a particular product category and draw conclusions.

2. Keyword Research

Another effective approach to discovering high-demand products on Amazon is through keyword research. By conducting research on relevant keywords, you can identify the specific words and phrases that potential customers are actively searching for. For instance, if you’re planning to sell fitness equipment, conducting even a brief keyword research will reveal popular phrases like “home workout equipment,” “exercise bands,” and “adjustable dumbbells” within the fitness niche. This valuable information provides you with insights to consider when selecting products to offer and connecting Amazon listings

3. Product Reviews

Lastly, it’s crucial to examine product reviews thoroughly. This info can provide insightful guidance on identifying oversaturated product categories and uncovering low-demand niches. A simple rule of thumb is that the popularity of a product is often reflected in the abundance of feedback and reviews left by customers.

Moreover, reviews serve as an excellent source of knowledge regarding the strengths and weaknesses of a specific item. Take advantage of this resource to comprehensively understand the product’s pros and cons.

Top 10 Categories for Amazon Products


When selecting products to sell, it is crucial to consider whether they fall into the most popular categories on Amazon. By doing so, you can save time and money while ensuring that your inventory remains in high demand.

To assist you, we have compiled a list of the top 10 most popular categories for Amazon products:

  1. Home & Kitchen
  2. Beauty & Personal Care
  3. Toys & Games
  4. Clothing, Shoes & Jewelry
  5. Health, Household & Baby Care
  6. Sports & Outdoors
  7. Arts, Crafts & Sewing
  8. Books
  9. Kitchen & Dining
  10. Baby

Within this context, we have compiled an overview of the prevailing product categories, although it is important to note that these categories may diverge based on the specific marketplace where you engage in selling. As a result, for a more comprehensive and pertinent understanding, it is advisable to explore the dedicated Best Sellers Page.

Things to Consider Before Choosing Products to Sell

1. Item Condition

The condition of the product holds significant importance. In general, products listed on Amazon can be categorized into two main categories: new and used.

New Items: The majority of products available on Amazon are new. This implies that they have not been previously used, resulting in higher prices compared to used items.

Used Items: Used items are relatively less popular on Amazon and tend to have lower demand. As a result, they are usually priced lower than new products. This specific category encompasses various offerings, such as handcrafted or retro items, often encountered at local yard sales or within online auction platforms such as eBay.

2. Item Size

Another crucial factor to consider is the size of your product. In general, smaller and lightweight items tend to be easier to sell. There are several reasons for this.

Firstly, smaller products are often cheaper to purchase, allowing you to source them at a lower cost and make a more affordable investment. Additionally, shipping costs are reduced since smaller items require less packaging and weigh less. This can lead to significant savings when fulfilling orders for your customers. Lastly, if you choose to utilize Amazon FBA (Fulfillment by Amazon), smaller products typically incur lower fees, contributing to overall cost efficiency.

3. Item Price

Lastly, it’s important not to overlook the pricing of your products. The reality is that lower-priced items tend to sell better compared to more expensive ones. For instance, a $10 towel is likely to generate more sales than a $200 table. As a general rule, it’s advisable to focus on products that fall within the price range of $10-100. This range strikes a balance, as it is high enough to ensure consistent sales while also allowing for a profitable margin with every item sold.

Tips for Buying and Selling Products on Amazon


1. Where to Buy Products

When it comes to purchasing your future goods, there is a wide range of options available. Below, we have compiled a list of some of the best platforms for your consideration:

Alibaba: Alibaba is a reputable online sourcing site that offers a vast selection of products, catering to both wholesale and retail needs.

AliExpress: Unlike Alibaba, AliExpress is primarily designed for individual customers. It provides a user-friendly interface and offers a wide variety of products suitable for personal use.

Brick and Mortar Stores: Physical stores are a great place to buy arbitrage goods and resell them on Amazon. Plus, it’s advisable to look for the products sold in bulk or with a promotional offer.

Other Marketplaces: In addition to the mentioned places, there are numerous other online marketplaces where you can explore and purchase products. While it is not possible to provide an exhaustive list, one popular example is eBay. On eBay, you can search for good quality items at affordable prices and consider reselling them on Amazon at a higher cost, thus potentially generating a profit.

2. How to Manage Your Listings Effectively

After purchasing products, sellers often encounter various challenges, with one of the most common being difficulties in effectively managing their Amazon listings. This becomes especially challenging as the number of items increases, requiring synchronization and management of a larger inventory.

To overcome these challenges, consider utilizing M2E Cloud, a comprehensive and user-friendly inventory and order management tool. With M2E Cloud, handling your Amazon listings becomes effortless. The tool automates essential tasks, including updating product information, monitoring stock levels, and seamlessly processing orders. By embracing M2E Cloud, you can streamline your operations, save valuable time, and significantly enhance the overall efficiency of your Amazon business.

Furthermore, the seamless integration of M2E Cloud with popular e-commerce platforms like Shopify and BigCommerce empowers you to effortlessly connect your Amazon listings with your online store. Moreover, in the absence of a dedicated store or individual website for your merchandise, our user-friendly M2E Cloud Catalog functionality allows you to effortlessly list and effectively manage your Amazon products.

Bid farewell to the complexities of managing multiple listings and embrace the simplicity and effectiveness offered by M2E Cloud.



In conclusion, selecting the appropriate products to sell contributes significantly to achieving success, accounting for approximately 50% of it. Regardless of any marketing strategies or techniques employed, without good products, the ability to sell your goods will be hindered. By following our valuable tips, you can identify products with high demand and optimize your selling strategy accordingly.

Written by Kan Dail