12 Most Popular Phone App Genres Used in 2024


Our planet is evolving. Recent worldwide events have altered business practices in many ways, some permanently and some only temporarily. You must be aware of these trends as an entrepreneur or business owner and adjust your strategy accordingly.

Some of you may run a company in an app niche that wasn’t previously serviced by an app. But because of uncontrollable factors, customers now anticipate seeing apps in that area. From casino apps to utility, Certain apps are better than others for entrepreneurs searching for an edge in a new market or line of business.

1. Gambling Apps

In this application category, there is a whale market for gambling applications. Whether you want an offshore casino app or not. You can find all that you need without even having to leave your house. Casino Australia suggests that its a better alternative to staying home and gambling as one would have less temptation to drink alcohol and make some bad choices in gambling.

2. Health And Wellness Apps


In this app area, there are endless opportunities to grow your fitness business and generate income. There is an increase in virtual personal training. Apps are being used by trainers to create 30-day fitness challenges that include unique videos and courses. Because they may access these training courses whenever they want, app users find this to be of great value. Apps are being used by gym owners to organize training sessions, distribute class schedules, manage memberships, and manage mobile check-ins.

3. Medical Apps

In this category, there is a substantial need for mobile apps with a variety of use cases. Apps are available for doctors and medical professionals to utilize for appointment scheduling, check-ins, reminders, and more. Apps are excellent for surveys after appointments as well. Health education is a common element that we’re noticing in this area. On the internet, there is a ton of false information about various diseases, vaccinations, etc. So, to give patients relevant and reliable information, medical practitioners are embracing mobile applications. You may, for instance, make a list of symptoms for various diseases. Additionally, you can offer them helpful materials on what to do if they exhibit particular symptoms. As a resource for medical information, addresses, phone numbers, and even doctor biographies, apps can also be used.

4. Restaurant And Food Delivery Apps

The past year or two has brought up a number of big difficulties for the food and beverage business. Lockdowns, governmental rules, and consumer behavior have mostly been responsible for this. However, the establishments that have adjusted will live on and prosper in the future. For restaurant owners around the nation, this is excellent news. Since there are no costs for using third-party services, you have complete control over your margins. You can manage reservations, provide targeted promotions, create a customer loyalty program, and more with a specialized restaurant app. Customers can store their payment information and shipping address for expedited checkouts.

5. Dating Apps


In the US, 30% of adults have used a dating app. Adults between the ages of 30 and 49 see a decrease in this percentage to 38% and a rise to 49%. Over the past few years, dating apps have also lost some of their negative connotations. These websites are being used successfully by many people to locate committed partners. 44.2 million Americans utilize online dating services, according to Statista. Each year, this app category brings in $602 million. In this area of lifestyle apps, there is a lot of money to be made. There is lots of opportunity for more specialized, smaller dating applications in addition to the major giants like Tinder and OkCupid.

6. Business Apps

Businesses emerged as a result of the worldwide lockdown, which confined everyone to their homes. As a result, the need for business apps has increased since then. As an example, Sensor Tower reports that Zoom topped 300 million downloads in the 2nd period of 2020, making it one of the most popular smartphone apps.

The primary goal of the business applications was to facilitate remote working. As a result, certain other programs, such as Viber, Google Meet, and Google Docs, among others, witnessed significant growth. And now that the world has been acquainted with the notion of remote working, business applications have a perfect opportunity to expand and adapt this new trend.

7. Social Media

Social networking applications are among the most popular sorts of smartphone apps. We create social networks and most of us checked in with them on a daily basis. Facebook alone has nearly 1 billion daily active users. Naturally, we desire the convenience that a smartphone app gives. Social media applications must be entertaining, and quick, and constantly integrate the developing capabilities of the social networking sites they support.

Today’s culture divulges more information about their daily lives than ever before. As a result, even applications that aren’t necessarily social media may wish to integrate social sharing functions.

8. Appstore/Google Play


You presently have two major publishing choices for your app. Android applications can be found in Google Play, while Apple apps can be found in the App Store. Both marketplaces are huge, with millions of searches & downloads occurring every day.

They are, nevertheless, congested. That amount of visibility is something that every app developer wants. It is your responsibility to ensure that your app reaches the correct individuals, and publishing native software to any of these markets is a fantastic place to start.

9. Recommendations

Every app producer must grasp how to make their app become viral. I’ll go into more detail in the next part, but know that suggestions from devoted fans are priceless. Friends recommending friends about your app is a very successful marketing strategy.

Consider this. A suggestion does not necessitate someone identifying a problem, searching the market, sifting through the alternatives, and downloading your software. Instead, their trusted advisor informed them about this new app that they must download.

They’ll look for your app by title & download it right away.

10. Travel Apps

Many people are enamored with the concept of traveling. Tourism is an important source of revenue for a large number of places across the world. Of course, mobile applications have established a wide range of services in this vast and diverse sector. In everyday travel, we have tools like Google Earth to help us find our route. These applications are similarly useful in unfamiliar countries where we would normally rely on paper maps. Major airlines have applications that make booking and boarding easier. Apps like Airbnb assist travelers in finding housing while on the road.

11. News Apps


News applications appear to be another basic smartphone application. Before cell phones, the media has been providing news online for some time. It didn’t take long for them to start offering their services directly through applications. Every major news organization has its own app. You may use these applications to read tales or view movies at your leisure. They frequently provide notifications for breaking news stories. You can also tailor your experience by specifying the categories or key terms you want to be kept up to date on.

12. Utility Apps

Utility applications were the most prominent features of cell phones in their early days. The applications are clear in many ways. They frequently derive from older versions that were featured on even basic telephones. Apps in this category include calculators, flashlights, calendars, and weather forecasts. They put the smartphone’s computational and networking prowess to good use in a straightforward and clear manner. All of the services that these applications provide existed before to the smartphone in some way or another. They were just made faster and easier by the smartphone.

That’s all there is to it!

You now have a thorough understanding of the primary categories of mobile applications available on the market. Let’s hope, this has helped you establish which category your app belongs in and how you can make your app stand out from the throng.

Written by Kan Dail