7 Steps to Take Your Business International 


Running an international business is a dream come true for so many people. However, it is not necessarily going to be a straightforward process either. With this in mind, there are plenty of different means and methods that you have available for taking your business international in a successful manner. Of course, these will always vary from industry to industry and business to business. However, these are some of the general tips and tricks that you can put into practice.

1. Make Sure Your Business is On a Firm Footing Locally

To begin with, before you even think about taking your business international, you will certainly need to get your business on a firm footing from a local perspective. After all, you want your expansion to different countries to be a positive step forwards for your company rather than one that puts what you are doing at risk for any reason at all. Once you are happy with what you are doing and know that you are in a strong enough position to reach other territories successfully without damaging what you are doing at home, this will always be the best approach to take on.

2. Do Your Research


Even if you are expanding into a neighboring country or another one that is also English-speaking, there are bound to be some differences in how you do business. If you know about as many of these as possible before you attempt to expand too far, this is going to be more than worthwhile. At the same time, you also need to make sure that you are doing your research into the different cultural practices that you could come up against.

If you have someone who is already experienced in the culture that you are able to ask all your questions, this is obviously going to be an advantage as it means that you can get the answers directly rather than having to wait for them for any reason. However, you also need to do research to ensure that there is demand for your type of business in a new country. You don’t want to waste resources and money only to find little demand for what you offer.

3. Pick Your Markets Carefully

You may think that there is one market that is perfect for expanding into, but if you choose a place that is difficult to access, this will lead to all sorts of logistical challenges that need to be overcome. For this reason, it is more than worthwhile taking your time to pick markets that make the most sense to you. You may wish to dip your toe in the water with markets that appear somewhat ‘easier’ before expanding to other ones out there. The more forethought you have put into this, the better it will likely be for you.

4. Ensure You Are Ready to Translate

Unless you are going to be expanding into another English-speaking country, it is inevitable that there are going to be some translation services that are required of you. Therefore, you may need to get the services of the right interpreting company like Cal Interpreting & Translations that will help out no end. You also need to think about any written materials and ensure that all of these have been through all the necessary and proper translation services. For example, your website is bound to be the initial point of contact for many international visitors. However, if this simply appears like it has been badly translated, this is bound to put people off straight away.

5. Ensure Your Business is Compliant


Just as you will have applied for all sorts of different licenses to get your business off the ground in your home country, the same is true of making sure that you are above board from an international standpoint. In this, you may need to consult with accountants and legal experts who can help out in ensuring that you are compliant. After all, you don’t want to put in all that time and effort only to find that you eventually end up in a situation where your business ends up with a fine – or worse still – you are prevented from operating at all. Of course, there are bound to be some headaches involved, but you certainly don’t want to suffer because of this.

6. Visit the Area

While you can learn a great deal from online research, you will never be able to discover every detail. With this in mind, it is certainly going to be worth visiting the country as this will give you the very best opportunity to get immersed in it all. Ideally, you will be guided by someone who is well-versed in the local customs and cultures. This is bound to help out a great deal in ensuring that you learn the most from your visit. When you come back home again, you will hopefully have a great deal more knowledge that you can put into practice.

7. Don’t Neglect Your Home Business


Just as the first point in the guide mentioned that you should ensure that your business is in a strong enough place to manage international expansion, it is also true that you should not be risking the well-being of your home business because you simply spend too much time trying to expand internationally. Otherwise, you can easily end up struggling to have the type of impact you are looking for overseas, and what you are doing at home suffers at the same time.


All these are among the steps you can take to ensure that your international business expansion goes smoothly. Naturally, you want to get your business in a strong and stable position from a home standpoint. You then need to ensure that you have done plenty of research and put the necessary translation services into practice. Visiting the country is bound to give you a great amount of info that you would not be able to get otherwise, as is compliance and remembering about your business’s first location.

Written by Kan Dail